Nike Air Max BW 97 Skepta

2018 Nike

Nike Air Max BW 97 Skepta

BEHIND THE DESIGN

For British-Nigerian artist Skepta, the Nike Air Max BW is a classic—a shoe all about the swagger associated with its hard lines and ‘Big Window‘ air bubble. “When I was younger, the Nike Air bubble was the flex“, says Skepta. “The bigger your air bubble was, the more people knew you were stepping well“. Six years after the BW’s release came the Air Max 97, which introduced even bigger Nike Air in the form of a visible, full-length bag. Skepta had an idea to combine a 97 sole with a BW upper, paying off the ‘Big Window‘ promise for today’s youth and nodding to a specific moment in grime music culture.

The Air Max 97/BW pays tribute to a city that has been central to his journey—Paris. The French capital embraced Skepta early on in his career and as such his love for the city runs deep. While the overt colours of the shoe’s Swoosh logos reference the French flag, there are also subtle details like mesh from the Air Tuned Max, OG Air Max 97 tooling, a reflective vamp panel and flexible laces recall the retro models that Skepta grew up on. The Air Max 97/BW SK also has the SK Air logo on the outsoles. The logo pays homage to the Air Max Plus logo and is in the shape of a UK electrical socket.